The Pathfinder landing site is marked with an X in these
images. You can see Ares Vallis and Tiu Vallis, which
are believed to be ancient flood channels.
This landing site was chosen for a few reasons. It had to
fit several engineering qualifications -- being flat and low in elevation
meant that it was a safe landing site. It's position also meant that
the solar panels would be well supplied with sunlight. The area was
also a good site for geologists to explore, since its features and geomorphology
are the result of catastrophic floods. Some of the biggest and most
interesting questions about Mars involve the role that water has played
in its history.
After the July 4th, 1997 landing, the science team matched landmarks
seen by the IMP to features in the Viking maps of the area, to determine
the precise landing site. In the image below, the images from above
(the base image and the upper right image) are Viking images of the site.
The other images, of individual features, are IMP images.